The global chain of international children's clothing store, ROOKIE, is under the world's children's retail giant United States "HADDAD" company with more than 800 retail stores over the world. It is a one-stop shopping platform with "sports, fashion and leisure" as the positioning. It offers a variety of collections of different styles and brands for consumers with a comprehensive shopping environment and professional services.
ROOKIE is a global children's clothing chain store collecting international brand, including NIKE, JORDAN, CONVERSE, LEVI'S and HURLEY. The targeted consumer groups are the children and adolescents that lead the fashion trend of future.
The product positioning for ROOKIE is “more fashion、more colourful、more life”. It combines the three elements of sports, fashion and leisure that offer beauty and practicality at the same time.
NIKE KIDS is the world's leading sports brand. NIKE launched children's series collection that offers excellent quality, outstanding features of personalized professional sports and leisure products for children and adolescents.
JORDAN is the NIKE's series that named in the history of the most famous NBA star Michael Jordan. Its collection has a variety of products, including basketball shoes, sports training shoes and jerseys. They are all both functional and stylish products. The core of the JORDAN series products is the perfect combination of athletes and technology. With the shoes accompanied the superstar's brilliant career, it highlights his relentless pursuit of function, innovation and achievement.
CONVERSE-KIDS extends the fashion tentacles to children. It offers a full range of footwear and accessories products for those independent children and adolescents. It also embodies the spirit of the United States.
Levi's as a representative of the global denim brand, it promotes a natural personalized fashion trend in the field of children's clothing and show the children's dynamic and vitality.