Effective October 2017
What You Give Us
We collect and store any information you give us or permit us to access. Information may include, but is not limited to, your name, image, birth date, height and weight, email and physical address, telephone number, gender, contact lists, social media information and profile, location (GPS) information, activity and performance information, sports preference, product rating and comments and when necessary, credit card and payment related information.
What We Collect From You
We may collect information whenever you interact with us, and use our products and services. For instance, when your browser accesses ROOKIE.com.hk or advertisements and other content, "cookies," or other methods are used to obtain your information, which includes, but is not limited to hardware information, IP address, browser type and language, “cookie” information, system type, whether you have enabling software to access certain features, access times, referring website URLs, information about your purchases and other information relating to your interactions with us. When you download or use mobile applications created or pushed by ROOKIE, we may receive your telephone number, Device identifier and information about your location.
What We Collect From other ROOKIE Interactions and Third Parties
We also may receive information from other ROOKIE Interactions and Third Parties. We may combine information either you give us or we collect from you with other information from ROOKIE sources, transactions and communications. This may include, but is not limited to, information from ROOKIE HK Official site. ROOKIE.com, direct mail, catalogs, events, products and applications, social media or other ROOKIE interactions. We may also combine that information with data that is publicly available and data from third parties. We also collect information about gift recipients provided by the giver. If we combine information either you give us or we collect from you with information we collect from other ROOKIE Interactions and Third Parties, the combined information will be treated as personal information as long as it remains combined.
We may use your information to do the following:
Enable Your Use
- Enhance, customize and personalize your ROOKIE experiences and communications
- Apply to ROOKIE features, such as running routes, race registrations, placing an order and other activities
Operate, Improve and Analyze
- Operate, provide, improve and maintain ROOKIE's products and services, including analyzing user behavior and trends
- Send you administrative messages and other information about ROOKIE
- Communicate with you about your purchase, account information or customer services
Provide and Conduct Marketing and Promotions
- Communicate with you about our products, services and events, and for other promotional purposes
- Administer contests, promotions, events, surveys or other features
- Display relevant marketing to you such as displaying offers to you on behalf of other entities or third-party advertising and links to other websites
We may transfer your information to ROOKIE Family service providers to conduct our business. For example, they may handle credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management. We may also share your information to administer features (e.g. music download, race registration, or workout routine). They have access to personal information needed to perform their functions, but may not use it for other purposes.
By Law or to Protect Rights
Your information may be transferred to a third party as a part of our business assets in a sale of a part or all of ROOKIE. If this should happen, notice will be provided by posting to the website or through other forms of communication.
When you join or use our services, you agree to publicly share a basic amount of information, which may include your username, city location, and profile picture.
Sharing You Choose
Information that is publicly shared may be used by ROOKIE for promotional purposes.
We adopt a variety of security measures, including encryption and authentication tools, to help protect your information. We use secure servers when you place orders. All credit card and payment related information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted within our databases.
Notwithstanding the security measures we adopt, ROOKIE cannot provide any guarantee on the security or confidentiality of the information you provide to us.
How We Collect Information
ROOKIE collects information via our products and services or from your browser or Device. We use a variety of methods to collect this information, including, but not limited to, cookies and pixel tags/web beacons ("Collection Tools"). Information collected includes Internet Protocol addresses, browser type and language, Internet service provider, referring and exit pages, operating system, date/time stamp, and clickstream data. ROOKIE uses this information to understand and analyze trends, to administer our website and to learn about your behavior on our website.
Turning off Collection Tools
If you turn off certain Collection Tools, you may not have access to many features that make your experience more efficient and some of our services and features may not function properly. However, you can still place product orders over the telephone by contacting our customer service number at +852 2746 8350. Note that our websites may not recognize or respond to Do Not Track (DNT) headers from web browsers.
Third Party Tracking
We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your interaction with us, including advertising. These companies may not recognize or respond to DNT headers from web browsers. Note that if you opt-out from these third party tracking technologies, you may still see our ads at other websites, but the ads will not be tailored using third party tracking technologies associated with our website.
Modifying or Deleting Your Information
You have the right to check whether we hold any of Your Personal Information and request access to and to correct Your Personal Information in any of our records. You can modify or delete your profile within certain ROOKIE services, through your account. Your information previously posted may still be publicly viewable. ROOKIE may keep information and content in our backup files and archives.
Regardless of the settings you select, ROOKIE may send you service-related communications. To unsubscribe and stop receiving messages without cost except the cost of transmission, please change your settings or click the unsubscribe link in the email, text message, notification or other message type.
If you would like to make any inquiries about your personal data or request that we cease use of your personal data, please contact us at:
ROOKIE Company Limited
9/F, Ka To Building, 2 Cheung Yue Street, Cheung Sha Wan, Kowloon, Hong Kong
or via email at firstname.lastname@example.org
Retention of Personal Information
We will keep Your Personal Information only for as long as necessary to fulfill the purpose which the information was collected. We may also retain archived personal information for statistical purposes.
For questions or concerns, please contact us as follows:
ROOKIE Company Limited - Consumer Services/Privacy at: email@example.com