Privacy Policy

ROOKIE Digital Privacy Policy

Effective October 2017

This ROOKIE Digital Privacy Policy (HK) ("Privacy Policy") describes how we collect and use your information through a variety of digital means. By accessing or using this website, mobile application or other ROOKIE products or services on any computer, mobile phone, tablet, console or other device (collectively, "Devices"), you consent to our Privacy Policy. ROOKIE may modify this Privacy Policy at any time effective upon its posting. Your continued use of our products and services constitutes your acceptance of this Privacy Policy and any updates. This Privacy Policy is incorporated into, and is subject to, the Terms of Use.

While this Privacy Policy is intended to generally describe our privacy practices, our goal is to also provide more detailed information at times when it's most meaningful to you. Please look for these notices within our ROOKIE services.


Collecting Information

What You Give Us

We collect and store any information you give us or permit us to access. Information may include, but is not limited to, your name, image, birth date, height and weight, email and physical address, telephone number, gender, contact lists, social media information and profile, location (GPS) information, activity and performance information, sports preference, product rating and comments and when necessary, credit card and payment related information.  


What We Collect From You

We may collect information whenever you interact with us, and use our products and services. For instance, when your browser accesses or advertisements and other content, "cookies," or other methods are used to obtain your information, which includes, but is not limited to hardware information, IP address, browser type and language, “cookie” information, system type, whether you have enabling software to access certain features, access times, referring website URLs, information about your purchases and other information relating to your interactions with us. When you download or use mobile applications created or pushed by ROOKIE, we may receive your telephone number, Device identifier and information about your location.


What We Collect From other ROOKIE Interactions and Third Parties

We also may receive information from other ROOKIE Interactions and Third Parties. We may combine information either you give us or we collect from you with other information from ROOKIE sources, transactions and communications. This may include, but is not limited to, information from ROOKIE HK Official site., direct mail, catalogs, events, products and applications, social media or other ROOKIE interactions.  We may also combine that information with data that is publicly available and data from third parties. We also collect information about gift recipients provided by the giver.   If we combine information either you give us or we collect from you with information we collect from other ROOKIE Interactions and Third Parties, the combined information will be treated as personal information as long as it remains combined.


Children's Privacy

We do not knowingly collect or solicit personal information from children under 13. If you are minor between 13 and 18, you represent and warrant that you already obtained consent from your guardian to use the Platform and to the Privacy Policy.


Using Information

We may use your information to do the following:


Enable Your Use

  • Enhance, customize and personalize your ROOKIE experiences and communications
  • Apply to ROOKIE features, such as running routes, race registrations, placing an order and other activities


Operate, Improve and Analyze

  • Operate, provide, improve and maintain ROOKIE's products and services, including analyzing user behavior and trends
  • Send you administrative messages and other information about ROOKIE
  • Communicate with you about your purchase, account information or customer services


Provide and Conduct Marketing and Promotions

  • Communicate with you about our products, services and events, and for other promotional purposes
  • Administer contests, promotions, events, surveys or other features
  • Display relevant marketing to you such as displaying offers to you on behalf of other entities or third-party advertising and links to other websites


Sharing Information

Service Providers

We may transfer your information to ROOKIE Family service providers to conduct our business.  For example, they may handle credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management. We may also share your information to administer features (e.g. music download, race registration, or workout routine). They have access to personal information needed to perform their functions, but may not use it for other purposes.


By Law or to Protect Rights

We may disclose information upon governmental request, in response to a court order, when required by law, to enforce our policies, or to protect our or others' rights, property or safety. We may share information to prevent illegal uses of ROOKIE's products and services or violations of the Terms of Use, or to defend ourselves against third-party claims. We may also share information with companies assisting us in fraud protection or investigation.


Business Transfers

Your information may be transferred to a third party as a part of our business assets in a sale of a part or all of ROOKIE.  If this should happen, notice will be provided by posting to the website or through other forms of communication.


Public Sharing

Default Sharing

When you join or use our services, you agree to publicly share a basic amount of information, which may include your username, city location, and profile picture.


Sharing You Choose

You may choose to share certain information about you.  In order to participate in certain features, you may have to adjust your privacy settings and share more information. You may also choose to share your activity on other platforms, such as Facebook etc. Please refer to the privacy policies of those platforms, because your ROOKIE activity published on those platforms will no longer be governed by ROOKIE's Privacy Policy.


ROOKIE Sharing

Information that is publicly shared may be used by ROOKIE for promotional purposes.


Protecting Information

Security Measures

We adopt a variety of security measures, including encryption and authentication tools, to help protect your information. We use secure servers when you place orders. All credit card and payment related information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted within our databases.


No Guarantee

Notwithstanding the security measures we adopt, ROOKIE cannot provide any guarantee on the security or confidentiality of the information you provide to us.


Collection Tools

How We Collect Information

ROOKIE collects information via our products and services or from your browser or Device. We use a variety of methods to collect this information, including, but not limited to, cookies and pixel tags/web beacons ("Collection Tools"). Information collected includes Internet Protocol addresses, browser type and language, Internet service provider, referring and exit pages, operating system, date/time stamp, and clickstream data.  ROOKIE uses this information to understand and analyze trends, to administer our website and to learn about your behavior on our website.


Turning off Collection Tools

If you turn off certain Collection Tools, you may not have access to many features that make your experience more efficient and some of our services and features may not function properly. However, you can still place product orders over the telephone by contacting our customer service number at +852 2746 8350. Note that our websites may not recognize or respond to Do Not Track (DNT) headers from web browsers.


Third Party Tracking

We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your interaction with us, including advertising. These companies may not recognize or respond to DNT headers from web browsers. Note that if you opt-out from these third party tracking technologies, you may still see our ads at other websites, but the ads will not be tailored using third party tracking technologies associated with our website.



Modifying or Deleting Your Information

You have the right to check whether we hold any of Your Personal Information and request access to and to correct Your Personal Information in any of our records. You can modify or delete your profile within certain ROOKIE services, through your account. Your information previously posted may still be publicly viewable. ROOKIE may keep information and content in our backup files and archives.



Regardless of the settings you select, ROOKIE may send you service-related communications. To unsubscribe and stop receiving messages without cost except the cost of transmission, please change your settings or click the unsubscribe link in the email, text message, notification or other message type.

If you would like to make any inquiries about your personal data or request that we cease use of your personal data, please contact us at:

ROOKIE Company Limited

9/F, Ka To Building, 2 Cheung Yue Street, Cheung Sha Wan, Kowloon, Hong Kong

or via email at


International Users

Our digital operations are conducted, in whole or in part, in the United States and the People’s Public of China. Regardless of where you live, you consent to have your personal data transferred, processed and stored in the United States and the People’s Republic of China, and allow ROOKIE to use and collect your personal information in accordance with this Privacy Policy.


Terms of Use

Your use of our products and services, and any disputes arising from them, is subject to this Privacy Policy as well as our Terms of Use. Please review our Terms of Use, which explain other terms governing the use of our products and services.


Retention of Personal Information

We will keep Your Personal Information only for as long as necessary to fulfill the purpose which the information was collected. We may also retain archived personal information for statistical purposes.

For questions or concerns, please contact us as follows:

ROOKIE Company Limited - Consumer Services/Privacy at:

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